Master Matchmakers® Pioneers An App: Appreciate Lab® Verifies Your Dates Before You Fulfill

February 28, 2023
- by mix

The brief Version: From 2009 to 2013, pro matchmakers JoAnn and Steve Ward hosted VH1’s “Tough prefer.” Over the course of six conditions, this mother-and-son duo presented their unique skill for motivating, advising, and quite often giving an actuality check to prospects in search of love. When not in program business, the duo runs Master Matchmakers to assist singles discover a relationship through matchmaking and go out coaching. Master Matchmakers supplies personalized advice and vetted fits to singles nationwide. These days, the team has also innovated a mobile application labeled as appreciate Lab that authenticates the identification of a stranger before you go on a date. In every respect of matchmaking, the Ward family members aids greater truthfulness and depend on.


In 2003, Steve Ward believed he was on his strategy to getting a good investment banker. He had been 22, merely out-of-school, and about to start their profession, but initially the guy chose to assist his mommy out with her matchmaking business.

JoAnn Ward had a skill for dealing with individuals, yet not with innovation. She was still using filing cabinets, and her son wished to upgrade her to an on-line database and website. The guy anticipated it to be a simple task. After that, whenever a prospective client requested him for a male’s perspective, the guy carried out 1st intake interview and started to recommend fits.

He came across making use of client and paired their on a primary day. She and her big date struck it off and were shortly engaged are married. Steve’s very first introduction ended up being a rousing success, and simply like that he had been hooked.

One minute generation matchmaker and CEO at Master Matchmakers, Steve guides folks toward fulfilling interactions with honesty and credibility. He or she is well-practiced at providing information to singles. Alongside their mommy, the guy co-authored a manuscript called “Crash program in Love.” In all his undertakings, the guy expectations to enhance the internet hookups dating site knowledge for singles.

Master Matchmakers performs face-to-face interviews and criminal record checks to carefully get to know clients before sending them on a date. Qualified mentors and accredited therapists become private mentors and a separate staff of regular matchmakers work side-by-side by using these coaches to ensure conscientious, hand-selected introductions in conjunction with personalized information from years of expert knowledge.

With the aid of an extensively viewed television show, “Tough Love,” this small local matchmaker widened into an all over the country boutique, helping singles throughout 50 claims.

“we are facing panel from around 20 to 40 new customers monthly today,” Steve said. “We have now developed into a full level solution with the capacity of helping whoever labors crazy.”

Today, through innovation to improve the matchmaking longevity of singles, Steve provides pioneered a cellular program labeled as enjoy Lab, which will verify your photo, authenticate their particular identification with an individual expertise quiz or cell phone lookup, and run a criminal record search nicely.

“in a day and time of conference over cellular first with regards to dating, we designed Love Lab to offer rely on as a site to the whole dating industry,” Steve revealed, “but for those wanting a high-touch, personal expertise we are going to continue steadily to supply all of our best-in-class, private coaching and expert matchmaking solutions.”

Steve and JoAnn Honed Their Date training Via “Tough Love”

Upon joining Master Matchmakers, Steve utilized his company impulse, social intuition, and flair for informing it like it would be to showcase everything a matchmaker is and carry out. Because of this, the guy and his awesome household soon earned a lot promotion and attention, culminating in VH1’s real life television show “Hard like,” which went for six conditions.

From 2009 to 2013, Steve and his awesome mommy managed and produced this show about singles and partners in various stages of dating and relationship crises. They may be straightforward people that learn how to get outcomes.

“thank-you such for directing me personally along side ‘dating trip’ that generated Ryan. The audience is so pleased. The guy includes so much to living that i’d struggle to generate alone. We never ever believed in soulmates before, but guy have always been I a believer now!” — Maya, a Master Matchmakers customer

After period one, Steve recognized the helpfulness of a love bootcamp, of hearing from someone that will say to you the real truth about yourself plus connections. He chose to include a romantic date mentoring service to check and bolster their unique matchmaking.

“We wanted to supply renewable options we could include price to an individual’s sex life,” the guy told us. “We started to establish a program that people felt was actually extremely special and customized, according to the approach we were noted for: hard love.”

The popularity of the television program additionally the development of the web during the time permitted Master Matchmakers to syndicate their services nationwide.

Date Coaching, coordinating, and Vetting for folks in All 50 States

Master Matchmakers has evolved quite a bit since 2003, whenever uploading and sending images via a pc had been tedious and difficult. Back then, it actually was a market criterion that matchmakers won’t program their clients photographs of the potential big date. Your client was required to trust their pro evaluation of attractiveness and compatibility.

Now technical improvements allow Steve along with his staff to delve more deeply and supply a lot more than just an image. Right down to the last detail, these matchmakers want to know every little thing in order to make the best match. A full bio and background check is standard working procedure for this proprietary matchmaker.

Delivering personalized solution for the entire nation, the Ward family has the ability to help a huge selection of eligible singles get the person regarding dreams.

An egalitarian matchmaker, Steve denies the idea of an antiquated business design where guys pay exorbitant rates to generally meet women who pay absolutely nothing. Master Matchmakers treats ladies rather and pleasantly.

“I serve a high-end girl,” Steve mentioned. “I serve women who tend to be very driven, effective, attractive, educated, and looking to meet up with their particular equivalent or much better.”

Date Coaching

In their time training, Steve sets a focus on knowing possibilities being open to functioning on them. He encourages self-awareness, perhaps not self-consciousness. He discusses shifting the paradigm and eliminating self-imposed barriers in order that the customer is ready to meet “usually the one.”

“My personal training gives them the capability to optimize the options which come their means also to see those options,” he revealed. “I’m a numbers man, so it is exactly about regularity and preparedness.”

He with his team of informed coaches fulfill face to face to identify habits, break poor routines, while making an idea for how to find, type, and maintain a good relationship. It’s no surprise their website defines date coaches as “the blade and shield inside romantic life.”

“Quite often we just run helping men and women develop their own heads,” Steve stated, “to try and give consideration to the reason why it could work– not precisely why it’s not going to operate.”


These matchmakers suggest available. Work should organize introductions with appropriate and vetted people. Customers consent upon a specific amount of introductions beforehand, while the matchmakers develop a tailored approach backed by years of expertise for the dating game.

“we are very tactical regarding it,” Steve said, “and we provide comments as you go along. We allow the customer real positive critique which they wouldn’t get any means.”

Master Matchmakers take their time interviewing and having to learn their customers to make better fits. The purpose, Steve said matter-of-factly, is to find reduce the client by combining all of them up with a compatible match.

Occasionally meaning giving some information (or a strongly worded fact check) to customers. The mentality in the unmarried is just as essential just like the character of the big date.

Also important, Steve told us, will be the ability to talk practical expectations. “I’ve learned through the years to walk a fine range between giving some one wish and providing some one delusions.”

Background Checks

Before dealing with any client, Master Matchmakers carefully investigates see your face’s history. This consists of from social media users to criminal history. The team features a wealth of data at their own discretion to ensure that each of their customers are on the up-and-up.

“By far and away, we have the best level of direct access to controlled information — more than another matchmaker in the united states,” Steve boasted. “We’re basically, for many intents and reasons, personal investigators.”

Grasp Matchmakers merely signifies people after vetting their particular history. Anyone who signals on agrees to such an arrangement. Fostering count on and sincerity, these matchmakers make sure that their clients tend to be upstanding individuals worth becoming matched up. This original feature gives the group an aggressive advantage for singles trying to find some added safety and in-depth study.

“We’ve included most technologies during the last several years,” Steve mentioned. “which enables all of us doing the tasks more proficiently and a lot more effortlessly than many other matchmakers around.”

Love Lab has criminal record checks keeping Daters Safe

Recently, Steve has had on a committed venture, producing a matchmaking source for singles. He’s taken the verification technology employed by Master Matchmakers and condensed it on to a mobile application known as like Lab. Now anybody can look online to ensure the identification of a romantic date before conference in-person.

This is exactly an essential product for singles which put on their own in danger by going on a romantic date with some body they don’t really truly know.

“We would like to come to be a directory site,” Steve demonstrated, “to confirm matchmaking users and just assist individuals have more price from all these programs and services.”

Love Lab utilizes Master Matchmakers’ vetting techniques to deliver the current dater some peace of mind. Prior to going on a romantic date, customers can login to find out if someone else is exactly who they promise becoming (and what they state they resemble).  This free of charge cellular app was released in September 2013 and also already been increasing its get to since that time.

“we are in the middle of an evolution of one’s product,” Steve said. “We would like to come to be an independent verification service for your matchmaking industry.”

The software allows customers self-verify their identity and check on the identification of somebody otherwise. Soon possible enter an unknown number, email address, or username associated with a Love Lab profile to see if someone you found on line had been validated. Everybody else must verify their own details. You’ll validate the images, for-instance, by firmly taking and uploading an immediate selfie to enjoy Lab this is certainly calculated and when compared with your profile images for likeness.

With an intensive and scrupulous verification process, these internet dating innovators hope to create something that reduces the dishonesty, fraudulence, and risk widespread in online dating sites.

“I am not very concerned about producing loads of money quickly. I’m actually trying to build a service that people are going to want to use and suggest — and a site that eliminates a very serious issue.”

The Master Matchmakers Team Has a Close-Knit, Family Feel

Master Matchmakers is actually a family-run business. JoAnn Ward may be the chairman, the woman boy will be the President, and her child is the Executive Director of customer Relations. Nearly all their matchmakers and date coaches have now been making use of business for a long time as they are seriously committed to the success of every customer.

“We operate Master Matchmakers like children. We have a tremendously boutique-style method,” Steve explained, including, “My personal mother has actually usually mentioned that the one thing that technology can not change is individual service.”

JoAnn features a radiant individuality that establishes the tone when it comes down to organization as a whole. The Ward family is focused on telling it think its great is actually and helping folks when you’re immediate.

“We grab an equal share of duty inside the company,” Steve mentioned, “but she’s alot more involved in producing the success within our customer’s schedules.”

Not too long ago, Steve has brought a lot more of a step back from customer try to focus on the growth of the Master Matchmakers company and development associated with the fancy Lab software. He allows his mom do the reins throughout the customer side, and even though they do not usually agree in regards to the correct approach.

“we’ve disagreements regarding the customers constantly in fact,” the guy stated good-naturedly. “When we differ, though, i let her win because we made a great deal in the past that she would have final say inside the matchmaking business and that I will have final state on entertainment endeavors.”

That agreement seems becoming useful to all involved â€” this mother-son team bills one another off to provide daters individualized assistance and scientific convenience.

Victory is Measured by exactly how Pleased the customers Are

Over recent years, Steve has seen numerous success tales of pleased partners which came across, bonded, and found really love through Master Matchmakers. Their own client product reviews web page is full of testimonials from satisfied customers.

“I’d like to think that 99per cent of the people who chose me personally would do everything once more,” the guy said, “and that I’m happy with that.”

The guy informed united states about a certain girl who had been smart and effective however in necessity of some guidance within her sex life. Steve got their on as a customer and started coaching her are more open-minded. He paired the lady with some single guys but had not located an excellent match.

To get insight into her character, Steve requested their to supply your own reference page. The woman feedback shocked him. “She thought comfortable sufficient to head to an ex who was simply currently remarried,” he recalled. “She really opened to him and tell him that she’s going right through this knowledge, doing a bit of soul-searching and showing on which she could perform in different ways to satisfy ‘the one.'”

The woman ex finished up supplying their pathway back in love. He suggested she meet a friend of his. The catch ended up being that this friend lived-in Seattle while she stayed in nyc. However, she’d already been coached to get open-minded to options, thus she approved have chances. After several effective dates, she wound-up thinking of moving end up being closer to this guy, who’s today her fiancé.

“She gave me this beautiful recommendation for conference this individual,” Steve said. “The fact that I could indirectly affect some body to ensure that, even without exposing her to ‘the one,’ she however credits me personally — in my experience, definitely one thing to be pleased with.”

Master Matchmakers Blends Personal Service With Technology

Instead of becoming a financial investment banker, Steve Ward features used their abilities as a businessman, spokesperson, matchmaker, and time advisor to drive Master Matchmakers inside technical age. Their unique freshly designed application, appreciate Lab, could be the alternative in providing singles a safe dating environment with total criminal background checks.

“We’re capable explore some people’s history really carefully — a lot more carefully than nearly any other matchmaker available to you,” Steve stated. “i have in essence shrunk that technology into admiration Lab, but Master Matchmakers still uses it in regards to our consumers’ functions also.”

With upfront information, hand-picked fits, and proven times, Steve appears to corner the marketplace on dating from beginning to end.

“our very own focus is really having the ability to give beneficial sources to people into the entire dating environment,” he stated. When the high praises of his former clients tend to be any indication, he’s been immensely winning yet.